Firetail is a certified B Corp — but we’re also members of 1% for the Planet, the corporate giving initiative founded by Patagonia. It commits companies to give 1% of their revenue to vetted environmental causes.
Yvon Chouinard is one of my business heroes, and “Let My People Go Surfing” was a big inspiration for me to start my own company.
As we recertify for another year, we’re proud to support:
🌳 Rainforest Foundation UK
🥘 World Central Kitchen
🌊 Blue Marine Foundation
☀️ Honnold Foundation
Each of them is doing inspiring work supporting communities — from protecting rainforests and rebuilding food systems to regenerating oceans and expanding solar access.
1% is intentionally a hands-off model. There’s no bureaucracy and all the giving is unrestricted. But it can be surprisingly hard to give the money away. And most charities aren’t even registered with platforms like this.
At a time when new income is hard to come by, it feels like there’s a big underserved opportunity in SME giving. These are small tickets, but it’s a big and growing opportunity. Helping purpose-driven SMEs discover and support causes aligned to their values feels like a problem worth solving.