Becoming a B Corp has delivered practical benefits I did not expect.
Firetail has always been a business with purpose at its heart. Several years ago we made that commitment formal by becoming a B Corp.
There are the obvious benefits. It gives us brand credibility and connected us to a global community trying to do business better.
As it’s #bcorpmonth, I wanted to share the three things I did not anticipate, that have made the biggest practical difference to the business.
1. Accountability and consistency.
It forced us to be more disciplined.
B Corp pushed us to properly codify things like governance, impact reporting and how we think about our responsibilities to staff, clients, and society. Writing these things down, measuring them, and being held accountable made us more consistent, and better run.
2. Procurement and credibility.
It has helped us to win work.
B Corp certification is a credible indicator of how a business operates. We have definitely won projects we might otherwise have lost, particularly in competitive tenders where trust and values matter.
In several cases, our clients have awarded additional points in procurement processes to firms with the certification.
3. Staff and recruitment.
It helps us to attract talented people.
B Corp status resonates strongly in recruitment, especially with people at the start of their careers. For a small firm without a huge brand presence, it gives us a genuine edge when engaging people who want their work to mean something.
Becoming a B Corp is not just a badge. It has shaped how we run the business, how we win work, and how we build our team.