When Straight-Line Planning doesn’t work

I co-authored an article in the Stanford Social Innovation Review calling for more collaboration in fundraising


Fundraisers often think in straight lines—in terms of steady, predictable growth, based on assumptions that results for a given approach will be roughly proportional to the amount of time, money, and effort invested. The typical strategy is to pilot a small number of ideas to get a sense of costs and pay-offs, and then scale them up based on what the organization has learned.

However, in a networked world, the assumptions that payoffs are proportional to efforts or that pilots scale predictably are often inaccurate, and nonprofits may need to modify their approaches accordingly.