Wings for Life

Quoted in a piece for Wings for Life:

“There’s been a boom in running events at all levels over the last decade. Last year in the US alone, there were 28,000 different running events”, said Andy Martin, who is director of UK-based Firetail Limited, a consulting group that specialises in strategy and research for nonprofits, foundations and NGOs. “Most of these will have had some sort of charitable element. Around the world, but in the UK and North America in particular, running events are now a big part of a charity’s fundraising strategy.”

Leave a Reply

Your email address will not be published. Required fields are marked *